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August 3, 2015
By: TOM BRANNA
Editor
Siempre Beauty III: Latinas and Social Media—a recent study which examines the role social media plays in beauty purchasing decisions among Latinas—has found that Latinas continue to outspend their general market counterparts across the beauty category at a rapid pace. In 2014, Latina cosmetic purchases were up by 7.4% while general market retail purchases fell by 1.2% across the beauty category. The total beauty market is currently estimated at $4.3 billion and Latinas account for 13% in all...
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